Purpose – This paper aims to argue that the traditional belief that “consumer ethnocentrism is a phenomenon of the developed countries only” is no longer true. To establish this argument, our study assesses the applicability of the Consumer Ethnocentric Tendencies Scale (CETSCALE) in...

In order to measures the extent to which information technology provides competitive advantages, the construct "Competitive Advantage Provided by an Information Application" (CAPITA) was operationalized. A field survey gathered data from 185 top information systems executives regarding...