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Bayesian multidimensional scaling
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multidimensional unfolding model
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multidimensional vector model
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pharmaceutical marketing
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preference heterogeneity
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structural heterogeneity
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A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity
Park, Joonwook
;
DeSarbo, Wayne
;
Liechty, John
- In:
Psychometrika
73
(
2008
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10005166430
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