We develop a Markov Chain Monte Carlo algorithm for estimating nested logit models in a Bayesian framework. Appropriate "heating target" and reparametrization techniques are adopted for fast mixing. For illustrative purposes, we have implemented the algorithm on two real-life examples involving...

Market structure analysis continues to be a topic of considerable interest to marketing researchers. One of the most common representations of the manner in which brands compete in a market is via market maps that show the relative locations of brands in multi-attribute space. In this paper, we...

This paper starts from the stylized fact that firm size and exporting tends to be positively related. Using large sets of establishment panel data for three different industries from official statistics evidence is presented that the familiar picture of an export/sales ratio that ceteris paribus...

Share equations play an important role in applied economic research, notably in marketing and demand analysis. Both market shares and budget shares have been used as dependent variables in econometric models which were partly motivated by microeconomic theory. However attempts of econometricians...