Brand marketing is for brands to establish and nurture the relationship between consumers. A unique product or service instead of highlighting, brand marketing promotes the integrity of the brand, of the brand products as support points that support the promise and uses services. Ideal solution...

Introduction -- Multiplicative pairwise comparisons -- Inconsistency indices and their properties -- Inconsistency reduction -- Alternative approaches to the evaluation of inconsistency in pairwise comparisons -- Inconsistency of incomplete pairwise comparisons matrices -- Ordinal inconsistency.