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  • Search: subject:"multiple resources theory"
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Advertising 1 Advertising effects 1 Consumer behaviour 1 Holiday behaviour 1 Konsumentenverhalten 1 Theorie 1 Theory 1 Urlaubsverhalten 1 Werbewirkung 1 Werbung 1 advertisement 1 congruence 1 destination choice 1 eye-tracking 1 interference 1 multiple resources theory 1
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Li, Nao 1 Tong, Pan 1 Wong, IpKin Anthony 1 Xiong, Xiling 1 Zhao, Tong 1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 1
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ECONIS (ZBW) 1
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Gazing at the gazers : an investigation of travel advertisement modality interference
Zhao, Tong; Wong, IpKin Anthony; Tong, Pan; Li, Nao; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 730-746
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