riskier option, thus exhibiting multiple switching behavior. The present study analyzes whether the visualization of different … multiple price lists reduce multiple switching behavior. Therefore, we conduct two types of multiple price lists in two … differences in the extent of multiple switching behavior. Moreover, we show that the visualization of a multiple price list can be …

riskier option, thus exhibiting multiple switching behavior. The present study analyzes whether the visualization of different … multiple price lists reduce multiple switching behavior. Therefore, we conduct two types of multiple price lists in two … differences in the extent of multiple switching behavior. Moreover, we show that the visualization of a multiple price list can be …