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  • Search: subject:"multiproduct purchase"
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Consumer behaviour 1 Konsumentenverhalten 1 Mehrproduktfertigung 1 Multiproduct production 1 Product differentiation 1 Produktdifferenzierung 1 Takeover 1 Theorie 1 Theory 1 content creation 1 differentiation 1 multihoming 1 multiproduct purchase 1 pricing 1 Übernahme 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Jiang, Baojun 1 Tian, Lin 1 Zhou, Bo 1
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Journal of marketing research 1
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Competition of content acquisition and distribution under consumer multipurchase
Jiang, Baojun; Tian, Lin; Zhou, Bo - In: Journal of marketing research 56 (2019) 6, pp. 1066-1084
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