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  • Search: subject:"multivariate pattern analysis"
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Year of publication
Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Neuromarketing 2 multivariate pattern analysis 2 Advertising 1 Advertising effects 1 Artificial intelligence 1 Beziehungsmarketing 1 Brand image 1 Brand management 1 EEG 1 Emotion 1 Künstliche Intelligenz 1 Markenführung 1 Markenimage 1 Market research 1 Marktforschung 1 Maximum likelihood estimation 1 Multivariate pattern analysis 1 Neuroscience 1 Neurowissenschaften 1 Psychology of advertising 1 Relationship marketing 1 Seemingly unrelated regression 1 Werbepsychologie 1 Werbewirkung 1 Werbung 1 advertising 1 brand image 1 consumer experience 1 consumer neuroscience 1 customer experience 1 dynamics 1 emotions 1 functional magnetic resonance imaging 1 machine learning 1 neuromarketing 1 wordsNeuroimaging 1
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Online availability
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Free 3
Type of publication
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Book / Working Paper 3
Type of publication (narrower categories)
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Graue Literatur 2 Hochschulschrift 2 Non-commercial literature 2
Language
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English 3
Author
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Chan, Hang-Yee 1 Eijlers, Esther 1 Leech, Dennis 1 Leech, Robert 1
Institution
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Department of Economics, University of Warwick 1
Published in...
All
ERIM Ph. D. series research in management / Erasmus Institute of Management 2 The Warwick Economics Research Paper Series (TWERPS) 1
Source
All
ECONIS (ZBW) 2 RePEc 1
Showing 1 - 3 of 3
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther - 2020
Persistent link: https://www.econbiz.de/10012203501
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Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee - 2019
Persistent link: https://www.econbiz.de/10012203504
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Testing for spatial heterogeneity in functional MRI using the multivariate general linear model
Leech, Robert; Leech, Dennis - Department of Economics, University of Warwick - 2010
Much current research in functional MRI employs multivariate machine learning approaches (e.g., support vector machines) to detect fine-scale spatial patterns from the temporal fluctuations of the neural signal. The aim of many studies is not classification, however, but investigation of...
Persistent link: https://www.econbiz.de/10008532016
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