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Search: subject:"music video"
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Product placement
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music video
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Advertising
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Advertising effects
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Bespielte Medien
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Music
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Music industry
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Musik
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Musikwirtschaft
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Pre-recorded media
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Product Placement
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Werbewirkung
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awareness
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brand placement
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content analysis
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Burkhalter, Janée
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Thornton, Corliss G.
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Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
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Journal of marketing communications
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Working Papers / Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
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ECONIS (ZBW)
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Advertising to the beat : an analysis of brand placements in hip-hop music videos
Burkhalter, Janée
;
Thornton, Corliss G.
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 366-382
Persistent link: https://www.econbiz.de/10010423014
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2
Are We Aware of Product Placements in Music Videos?
Roozen, Irene
;
Claeys, Christel
-
Faculteit Economie en Bedrijfswetenschappen, …
-
2009
different experimental groups were exposed to different music videos. Results indicate that a more appreciated
music
video
…
Persistent link: https://www.econbiz.de/10010618384
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