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Search: subject:"myopic revenue management"
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Taking an alternate route: redesigning sales management control systems for new product selling
Matsuoka, Kohsuke
;
Ishii, Hiromune
;
Zhu, Ying
; …
- In:
Cogent Business & Management
11
(
2024
)
1
,
pp. 1-17
outcomes, salespeople under budget pressure created by outcome-based control systems may engage in
myopic
revenue
management
by …
Persistent link: https://www.econbiz.de/10015456552
Saved in:
2
Taking an alternate route : redesigning sales management control systems for new product selling
Matsuoka, Kohsuke
;
Ishii, Hiromune
;
Zhu, Ying
; …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-17
outcomes, salespeople under budget pressure created by outcome-based control systems may engage in
myopic
revenue
management
by …
Persistent link: https://www.econbiz.de/10015449119
Saved in:
3
With power comes responsibility : how powerful marketing departments can help prevent myopic management
Srinivasan, Raji
;
Ramani, Nandini
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 108-125
Persistent link: https://www.econbiz.de/10012176004
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