Anggarawati, Sularsih; Armelly, Armelly; Salim, Muhartini; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-16
or services primarily to fulfill social needs. These three facets-materialism, narcissistic behavior, and conspicuous … delved into the role of narcissistic behavior in elucidating the positive association between materialism and conspicuous …, materialistic orientation exhibited a positive and significant impact on both narcissistic behavior and conspicuous consumption on …