Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"narrative advertising"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
7
Werbung
7
Advertising effects
5
Werbewirkung
5
Consumer behaviour
4
Konsumentenverhalten
4
Narrative Methode
4
Narrative method
4
Experiment
3
Narrative advertising
3
narrative advertising
3
Emotion
2
Advocacy
1
Brand management
1
Bystander intervention
1
C-level
1
Cause-related advertising
1
Confidence
1
Credibility
1
Frauen
1
Gewalt
1
Glaubwürdigkeit
1
Green advertising
1
Green marketing
1
Hedonic price index
1
Hedonischer Preisindex
1
India
1
Indien
1
Internet marketing
1
Markenführung
1
Meinung
1
Message credibility
1
Message sidedness
1
Message specificity
1
Nachhaltiger Konsum
1
Narrative Advertising
1
Narrative Transportation
1
Online-Marketing
1
Opinion
1
Protection Motivation
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Kim, Eunjin
2
Anaza, Nwamaka A.
1
Bellman, Steven
1
Borders, Aberdeen Leila
1
Briggs, Elten
1
Gierl, Heribert
1
Hoeken, J. A. L.
1
Kemp, Elyria
1
Kwon, Eunseon
1
Muralidharan, Sidharth
1
Ouden, Hanny den
1
Rask, Amy
1
Ratneshwar, Srinivasan
1
Sever, Necip Serdar
1
Shoenberger, Heather
1
Spies, Marie
1
Varan, Duane
1
Yıldız, Serdar
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Marketing : ZFP ; journal of research and management
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
2
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of
narrative
advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
3
Investigating the effects of
narrative
advertising
in a real-life setting
Yıldız, Serdar
;
Sever, Necip Serdar
- In:
International journal of market research
64
(
2022
)
4
,
pp. 541-559
Persistent link: https://www.econbiz.de/10013258013
Saved in:
4
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
5
Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Briggs, Elten
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 605-618
Persistent link: https://www.econbiz.de/10012291398
Saved in:
6
"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in
narrative
advertising
on domestic violence prevention...
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 704-730
Persistent link: https://www.econbiz.de/10012200314
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
