Search Results - subject:"natural Language processing"

Creating effective marketing messages through moderately surprising syntax

Atalay, A. Selin; El Kihal, Siham; Ellsaesser, Florian - In: Journal of marketing 87 (2023) 5, pp. 755-775

Persistent link: https://www.econbiz.de/10014325442

Detecting human trafficking : automated classification of online customer reviews of massage businesses

Li, Ruoting; Tobey, Margaret; Mayorga, Maria E.; … - In: Manufacturing & service operations management : M & SOM 25 (2023) 3, pp. 1051-1065

Persistent link: https://www.econbiz.de/10014302835

Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior

Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303734

Text and dynamic network analysis for measuring technological convergence : a case study on defense patent data

Giordano, Vito; Chiarello, Filippo; Melluso, Nicola; … - In: IEEE transactions on engineering management : EM 70 (2023) 4, pp. 1490-1503

Persistent link: https://www.econbiz.de/10014304836

Fear sells : on the sentiment deceptions and fundraising success of initial coin offerings

Sapkota, Niranjan; Grobys, Klaus - In: Journal of international financial markets, … 83 (2023), pp. 1-35

Persistent link: https://www.econbiz.de/10014306227

Artificial intelligence applications to customer feedback research : a review

Lee, Peter S.; Chakraborty, Ishita; Banerjee, Shrabastee - In: Artificial intelligence in marketing, (pp. 169-190). 2023

In this paper, we aim to provide a comprehensive overview of customer feedback literature, highlighting the burgeoning role of artificial intelligence (AI). Customer feedback has long been a valuable source of customer insights for businesses and market researchers. While previously survey...

Persistent link: https://www.econbiz.de/10014307136

Natural language processing in marketing

Hartmann, Jochen; Netzer, Oded - In: Artificial intelligence in marketing, (pp. 191-215). 2023

chapter, we review established natural language processing (NLP) methods for traditional tasks (e.g., LDA for topic modeling …

Persistent link: https://www.econbiz.de/10014307139

I hear you : does quality improve with customer voice?

Ananthakrishnan, Uttara; Proserpio, Davide M.; Sharma, … - In: Marketing science 42 (2023) 6, pp. 1143-1161

Persistent link: https://www.econbiz.de/10014436778

What affects the use of green technology in hotels? : assessing hotel management viewpoint using natural language processing based qualitative study

Ray, Ananya; Ray, Arghya; Bala, Pradip Kumar; Rana, … - In: Journal of hospitality marketing & management 32 (2023) 7, pp. 917-946

Persistent link: https://www.econbiz.de/10014369550

From natural language to accounting entries using a natural language processing method

Chen, Yasheng; Huang, Xian; Wu, Zhuojun - In: Accounting and finance 63 (2023) 4, pp. 3781-3795

Persistent link: https://www.econbiz.de/10014476884