“need for cognition” (NFC) in purchasing store brands. Design/methodology/approach – Participants were 400 students from …

for Cognition and the Need to Evaluate indexes for motivation account for a significant part of the variance in survey … have a smaller effect. In general, people with less cognitive sophistication are more affected by contextual cues. The Need …

We investigate how need for cognition and cognitive effort associated with multi-dimensional pricing combine to … influence demand. Experiment 1 shows that individuals with low (vs. high) need for cognition are <Emphasis Type …="Bold">less likely to purchase products that list price and relative discount separately. The direction of the effect of need for …