Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"need for cognition"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Cognition
62
Kognition
62
Consumer behaviour
57
Konsumentenverhalten
55
Need for cognition
46
need for cognition
34
Advertising effects
29
Werbewirkung
29
Brand image
20
Markenimage
19
Brand management
13
Markenführung
13
Internet marketing
10
Online-Marketing
10
Advertising
9
Werbung
9
Emotion
8
Need for Cognition
7
Product Placement
7
Product placement
7
Information behaviour
6
Informationsverhalten
6
Viral marketing
6
Virales Marketing
6
Brand
5
Credibility
5
Decision
5
Entscheidung
5
Experiment
5
Glaubwürdigkeit
5
Markenartikel
5
Processing fluency
5
Brand placements
4
Marketing
4
Marketing management
4
Social Web
4
Social web
4
brand attitude
4
Absorption
3
Computerspiel
3
more ...
less ...
Online availability
All
Undetermined
70
Free
11
Type of publication
All
Article
89
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
68
Aufsatz in Zeitschrift
68
research-article
13
Conference paper
2
Konferenzbeitrag
2
Working Paper
2
Arbeitspapier
1
Article
1
Graue Literatur
1
Non-commercial literature
1
viewpoint
1
more ...
less ...
Language
All
English
86
Undetermined
7
German
1
Author
All
Vashisht, Devika
5
Das, Marcel
3
Koudstaal, Martin
3
Ojo, Adedapo Oluwaseyi
3
Sloof, Randolph
3
Avramova, Yana R.
2
Chiu, Hung-Chang
2
Das, Manish
2
Dens, Nathalie
2
Gao, Weihe
2
Hanks, Lydia
2
Hsieh, Yi-Ching
2
Huhmann, Bruce A.
2
Jang, Soocheong (Shawn)
2
Jebarajakirthy, Charles
2
Kaur Ghuman, Mandeep
2
Liu, Yong
2
Luo, Biao
2
Mann, Bikram Jit Singh
2
McClaren, Nicholas
2
Murali Raman
2
Paul, Mrinal Kanti
2
Pelsmacker, Patrick de
2
Praag, Mirjam van
2
Saha, Victor
2
Sivapalan, Achchuthan
2
Sreejesh, S.
2
Tang, Yun-Chia
2
Toepoel, V.
2
Vocino, Andrea
2
Zhang, Lu
2
Zhang, Zheyu
2
van soest, arthur
2
Ahmed, Saifuddin
1
Alikhademi, Kiana
1
Alioui, Sonia Ktari
1
Andria, Alberto
1
Arslanagic-Kalajdzic, Maja
1
Baccelloni, Angelo
1
Bagley, Penelope L.
1
more ...
less ...
Institution
All
Tilburg University, Center for Economic Research
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
Journal of business research : JBR
7
European Journal of Marketing
3
Online Information Review
3
Discussion Paper / Tilburg University, Center for Economic Research
2
European journal of marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management Research Review
2
Management research review
2
Psychology & marketing
2
Behavioral research in accounting
1
Business & society
1
Corporate reputation review : an international journal
1
Discussion paper / Tinbergen Institute
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
EuroMed Journal of Business
1
European journal of marketing : EJM
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Academic Research in Business and Social Sciences
1
International Journal of Asian Business and Information Management (IJABIM)
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of technology, policy and management : IJTPM
1
Journal of Business & Industrial Marketing
1
Journal of Choice Modelling
1
Journal of Happiness Studies
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
69
Other ZBW resources
15
RePEc
7
EconStor
2
BASE
1
Showing
11
-
20
of
94
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Measuring novice auditor orientation and its impact on judgment
Beest, Ferdy van
;
Pinsker, Robert
- In:
Managerial auditing journal
39
(
2024
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10014483092
Saved in:
12
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
13
Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment
Das, Manish
;
Jebarajakirthy, Charles
;
M S, Balaji
; …
- In:
European Journal of Marketing
58
(
2024
)
10
,
pp. 2319-2357
present) on masstige brand’s purchase. Study 4 tested the moderating effect of customers’
need
for
cognition
. Findings Overall …
Persistent link: https://www.econbiz.de/10015343431
Saved in:
14
Exploring secondary crisis response strategies for airlines experiencing low-responsibility crises : an extension of the situational crisis communication theory
Leung, Xi Yu
;
Wu, Luorong
;
Sun, Jie
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 878-892
Persistent link: https://www.econbiz.de/10014245659
Saved in:
15
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
16
Impulsiveness in the grocery store : psychographic drivers and segments
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Olson, Elizabeth A.
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 328-343
Persistent link: https://www.econbiz.de/10014275991
Saved in:
17
The influence of
need
for
cognition
and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
18
To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of
need-for-cognition
and relationship strength
Kim, Heewon
;
Jang, Soocheong (Shawn)
;
Gim, Jaehee
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3360-3386
Persistent link: https://www.econbiz.de/10014334308
Saved in:
19
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
20
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
