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  • Search: subject:"need for cognition"
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Year of publication
Subject
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Cognition 62 Kognition 62 Consumer behaviour 57 Konsumentenverhalten 55 Need for cognition 46 need for cognition 34 Advertising effects 29 Werbewirkung 29 Brand image 20 Markenimage 19 Brand management 13 Markenführung 13 Internet marketing 10 Online-Marketing 10 Advertising 9 Werbung 9 Emotion 8 Need for Cognition 7 Product Placement 7 Product placement 7 Information behaviour 6 Informationsverhalten 6 Viral marketing 6 Virales Marketing 6 Brand 5 Credibility 5 Decision 5 Entscheidung 5 Experiment 5 Glaubwürdigkeit 5 Markenartikel 5 Processing fluency 5 Brand placements 4 Marketing 4 Marketing management 4 Social Web 4 Social web 4 brand attitude 4 Absorption 3 Computerspiel 3
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Online availability
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Undetermined 70 Free 11
Type of publication
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Article 89 Book / Working Paper 5
Type of publication (narrower categories)
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Article in journal 68 Aufsatz in Zeitschrift 68 research-article 13 Conference paper 2 Konferenzbeitrag 2 Working Paper 2 Arbeitspapier 1 Article 1 Graue Literatur 1 Non-commercial literature 1 viewpoint 1
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Language
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English 86 Undetermined 7 German 1
Author
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Vashisht, Devika 5 Das, Marcel 3 Koudstaal, Martin 3 Ojo, Adedapo Oluwaseyi 3 Sloof, Randolph 3 Avramova, Yana R. 2 Chiu, Hung-Chang 2 Das, Manish 2 Dens, Nathalie 2 Gao, Weihe 2 Hanks, Lydia 2 Hsieh, Yi-Ching 2 Huhmann, Bruce A. 2 Jang, Soocheong (Shawn) 2 Jebarajakirthy, Charles 2 Kaur Ghuman, Mandeep 2 Liu, Yong 2 Luo, Biao 2 Mann, Bikram Jit Singh 2 McClaren, Nicholas 2 Murali Raman 2 Paul, Mrinal Kanti 2 Pelsmacker, Patrick de 2 Praag, Mirjam van 2 Saha, Victor 2 Sivapalan, Achchuthan 2 Sreejesh, S. 2 Tang, Yun-Chia 2 Toepoel, V. 2 Vocino, Andrea 2 Zhang, Lu 2 Zhang, Zheyu 2 van soest, arthur 2 Ahmed, Saifuddin 1 Alikhademi, Kiana 1 Alioui, Sonia Ktari 1 Andria, Alberto 1 Arslanagic-Kalajdzic, Maja 1 Baccelloni, Angelo 1 Bagley, Penelope L. 1
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Institution
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Tilburg University, Center for Economic Research 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of business research : JBR 7 European Journal of Marketing 3 Online Information Review 3 Discussion Paper / Tilburg University, Center for Economic Research 2 European journal of marketing 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of contemporary hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of electronic commerce research : JECR 2 Journal of promotion management : innovations in planning and applied research 2 Journal of retailing and consumer services 2 Journal of the Academy of Marketing Science 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Management Research Review 2 Management research review 2 Psychology & marketing 2 Behavioral research in accounting 1 Business & society 1 Corporate reputation review : an international journal 1 Discussion paper / Tinbergen Institute 1 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 1 EuroMed Journal of Business 1 European journal of marketing : EJM 1 Health marketing quarterly 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 International Journal of Academic Research in Business and Social Sciences 1 International Journal of Asian Business and Information Management (IJABIM) 1 International Journal of Bank Marketing 1 International Journal of Contemporary Hospitality Management 1 International journal of advertising : the review of marketing communications 1 International journal of e-business research : an official publication of the Information Resources Management Association 1 International journal of technology, policy and management : IJTPM 1 Journal of Business & Industrial Marketing 1 Journal of Choice Modelling 1 Journal of Happiness Studies 1 Journal of Indian Business Research 1 Journal of Indian business research 1 Journal of advertising research 1 Journal of behavioral decision making 1 Journal of consumer marketing 1
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Source
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ECONIS (ZBW) 69 Other ZBW resources 15 RePEc 7 EconStor 2 BASE 1
Showing 21 - 30 of 94
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There's more to news media skepticism: a path analysis examining news media literacy, news media skepticism and misinformation behaviors
Xiao, Xizhu; Yang, Wenyuan - In: Online Information Review 48 (2023) 3, pp. 441-456
Purpose While much research has examined the effect of media literacy in combatting misinformation, whether and to what extent news media literacy influences misinformation-related behaviors (i.e. misinformation sharing, misinformation correction) and the mediating effect of news media...
Persistent link: https://www.econbiz.de/10015354591
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Managing the good and bad of looking to others : the use of proxies for self-assessment
Margolis, Jaclyn; Dust, Scott - In: Organizational dynamics : a quarterly review of … 51 (2022) 4, pp. 1-7
Persistent link: https://www.econbiz.de/10013488638
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How do narrative structure and format influence a 360 degree video ad?
Wang, Ruoxu; Huang, Yan - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 774-794
Persistent link: https://www.econbiz.de/10013277309
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Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie; Fan, Wenjian; Wei, Junlong; Liu, Zunli - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
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Pay-what-you-want versus pick-your price : the interplay between participative pricing strategies and consumer's need for cognition
Rathore, Himanshu; Jakhar, Suresh Kumar; Kumar, Satish; … - In: Journal of business research : JBR 141 (2022), pp. 73-84
Persistent link: https://www.econbiz.de/10013168031
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Binge-watching during the pandemic : an empirical study in India
Padmanabhan N. S.; Francis, Minu Mary; Luiz, Shirley Rita - In: Market : review for marketing theory and practice 34 (2022) 2, pp. 161-174
Persistent link: https://www.econbiz.de/10013535757
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Antecedents of consumer economic nationalism : the role of need for cognition and cosmopolitanism
Yang, Yanjiao; Farrell, Carlyle A.; Lin, Xiaohua - In: Journal of global marketing 35 (2022) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10013361597
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Online political engagement, cognitive skills and engagement with misinformation: evidence from Sub-Saharan Africa and the United States
Ahmed, Saifuddin; Madrid-Morales, Dani; Tully, Melissa - In: Online Information Review 47 (2022) 5, pp. 989-1008
misinformation is found to increase at higher levels of online political engagement, but those with low need for cognition (NFC) are …
Persistent link: https://www.econbiz.de/10014967227
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The dynamic nature of marketing constructs
Bergkvist, Lars; Eisend, Martin - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
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Smart Home : Beschreibung der segmentspezifischen Akzeptanz
Springer, Fanny; Koller, Monika - In: Transfer : Zeitschrift für Kommunikation und … 67 (2021) 2, pp. 6-15
Persistent link: https://www.econbiz.de/10012594953
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