Search Results - subject:"need for cognition"

Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce

Kim, Minjeong - In: Journal of retailing and consumer services 50 (2019), pp. 362-370

Persistent link: https://www.econbiz.de/10012114179

Restaurant information cues, Diners' expectations, and need for cognition : experimental studies of online-to-offline mobile food ordering

Xu, Xianying; Huang, Yinghua - In: Journal of retailing and consumer services 51 (2019), pp. 231-241

Persistent link: https://www.econbiz.de/10012115130

Non-price sales promotion impact and moderator role

Jones, Joseph M. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 861-889

Persistent link: https://www.econbiz.de/10012179072

The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification

Chu, Kyounghee; Lee, Do-Hee; Kim, Ji Yoon - In: Journal of business research : JBR 99 (2019), pp. 472-480

Persistent link: https://www.econbiz.de/10012023689

Role of Psychological Factors on Advertising Effectiveness

Javinani, Mohadese Ghayoomi; Shokri, Shahab Alddin - In: International Journal of Academic Research in Business … 4 (2014) 10, pp. 449-454

was confirmed by the research committee. Results showed that there was no any significant relationship between need for … cognition and advertising attitude, as well as advertising involvement. In addition there was no relationship between affective …

Persistent link: https://www.econbiz.de/10011084889

How We Watch TV Tomorrow?: Viewers' Perception Towards Interactivity on Smart TV

Zhong, Bu; Yang, Fan - In: International Journal of Asian Business and Information … 9 (2018) 4, pp. 48-63

underdeveloped regions. Social media habits and ICT power usage are positively associated with the preference, while need for … cognition, age and gender had little effect. The findings can help understand the evolving viewing habits in the social media …

Persistent link: https://www.econbiz.de/10012042614

Profiling customers based on their social risk perception : a cluster analysis approach

Kaur Ghuman, Mandeep; Mann, Bikram Jit Singh - In: Metamorphosis : a journal of management research 17 (2018) 1, pp. 41-52

Persistent link: https://www.econbiz.de/10011893869

Online customer reviews and consumer evaluation : the role of review font

Huang, Yunhui; Li, Changxin; Wu, Jiang; Lin, Zhijie - In: Information & management : the internat. journal of … 55 (2018) 4, pp. 430-440

Persistent link: https://www.econbiz.de/10011857464

Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition

Laroche, Michel; Zhang, Chun; Sambath, Alice - In: Journal of promotion management : JPM 24 (2018) 4, pp. 441-458

Persistent link: https://www.econbiz.de/10011979090

Purchase decision: does too much choice leave us unhappy?

Tang, Yun-Chia; Hsieh, Yi-Ching; Chiu, Hung-Chang - In: European Journal of Marketing 51 (2017) 7/8, pp. 1248-1265

2 × 2 experimental design, this study examines the influence of the interaction of choice variety with need for … cognition (NFC) on positive and negative emotions, and then tests the mediating effects on purchase intentions. The sample …

Persistent link: https://www.econbiz.de/10014723488