Search Results - subject:"need for uniqueness"

Folwarczny, Michał; Gasiorowska, Agata; Valdimar Sigurdsson - In: Cleaner and responsible consumption 14 (2024), pp. 1-10

mediated by consumers' need for uniqueness and variety seeking. The proposed framework was tested and supported by a large …

Persistent link: https://www.econbiz.de/10015386687

Arslan, Yusuf; Yilmaz, Aykut; Aykac, Omer Sezai; Ozsoy, … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 34-43

Persistent link: https://www.econbiz.de/10014380498

Phipps, Marcus; Lu, Fang-Chi; Bove, Liliana - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 263-269

Persistent link: https://www.econbiz.de/10014381382

Henkel, Laura; Toporowski, Waldemar - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1284-1304

Persistent link: https://www.econbiz.de/10014446663

Henkel, Laura; Toporowski, Waldemar - In: Journal of the Academy of Marketing Science 51 (2022) 6, pp. 1284-1304

-ups' distinguishing feature of ephemerality or their main type of visitor, consumers with a high need for uniqueness (NFU). Building on …

Persistent link: https://www.econbiz.de/10015205195