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  • Search: subject:"need to evaluate"
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Year of publication
Subject
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need to evaluate 4 need for cognition 3 Consumer behaviour 2 Konsumentenverhalten 2 context effects 2 web survey 2 Advertising 1 Advertising effects 1 Bewertung 1 Evaluation 1 Impression management 1 India 1 Indien 1 Internet 1 Kleinstadt 1 Market mavenism 1 NTE 1 Need to evaluate 1 Online word of mouth 1 Product reviews 1 Recommendation seeking 1 Small town 1 Social Web 1 Social web 1 Viral marketing 1 Virales Marketing 1 Web surveys 1 Werbewirkung 1 Werbung 1 advertising 1 age 1 gnder 1 measurement error 1 questionnaire design 1 questionnaire lay out 1 response categories 1 response effects 1 satisficing 1 small town 1
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Online availability
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Free 2 Undetermined 2
Type of publication
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Article 3 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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Undetermined 3 English 2
Author
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Das, Marcel 3 Toepoel, V. 2 van soest, arthur 2 Petty, Richard E. 1 Rehman, Varisha 1 Soest, Arthur van 1 Toepoel, Vera 1 Vaish, Anurika 1 Vis, C.M. 1 Vis, Corrie 1 Walker Reczek, Rebecca 1 Xu, Mengran 1
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Institution
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Tilburg University, Center for Economic Research 2
Published in...
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Discussion Paper / Tilburg University, Center for Economic Research 2 International journal of Indian culture and business management 1 Marketing letters : a journal of research in marketing 1 Sociological Methods & Research 1
Source
All
RePEc 3 ECONIS (ZBW) 2
Showing 1 - 5 of 5
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Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran; Walker Reczek, Rebecca; Petty, Richard E. - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
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Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers
Rehman, Varisha; Vaish, Anurika - In: International journal of Indian culture and business … 10 (2015) 1, pp. 110-121
Persistent link: https://www.econbiz.de/10011500650
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Design of Web Questionnaires : The Effect of Layout in Rating Scales
Das, Marcel; van soest, arthur; Toepoel, V. - Tilburg University, Center for Economic Research - 2006
.Respondents with a high need for cognition and a high need to evaluate are affected more by layout than respondents with a low need to …
Persistent link: https://www.econbiz.de/10011090766
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Design of Web Questionnaires : An Information Processing Perspective for the Effect of Response Categories
Das, Marcel; van soest, arthur; Toepoel, V.; Vis, C.M. - Tilburg University, Center for Economic Research - 2006
than respondents with a high need for cognition and a high need to evaluate.The sensitivity to contextual clues is also …
Persistent link: https://www.econbiz.de/10011091615
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Design of Web Questionnaires
Toepoel, Vera; Vis, Corrie; Das, Marcel; Soest, Arthur van - In: Sociological Methods & Research 37 (2009) 3, pp. 371-392
for Cognition and the Need to Evaluate indexes for motivation account for a significant part of the variance in survey …
Persistent link: https://www.econbiz.de/10010789465
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