Mazhar, Muhammad; Ting, Ding Hooi; Abbasi, Amir Zaib; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-23
Negative disconfirmation will usually lead to switching behaviour and attenuate customers' repurchase intentions, a … alleviate the adverse effect of negative disconfirmation on repurchase intention and switching intention. Online questionnaires … were distributed. 331 valid data were collected from customers using Smart PLS 3.3.2. The results showed that negative …
