Qazi, Aban Abid; Ali, Fouzia - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 3, pp. 934-958
behavioral loyalty, attitudinal attachment, and resilience against any negative information. A critical limitation lies in this … creation process but resultantly improves behavioral loyalty, attitudinal attachment, and resilience against any negative … information. This paper provides an original insight into customer value co-creation by identifying and examining its antecedent …