Moisescu, Ovidiu Ioan; Tanasa, Florin - In: Marketing from information to decision 9 (2016), pp. 67-68
consumer samples, each sample being exposed to a certain type of brand negative publicity: employer quality negative publicity … (58 subjects), product technical problems negative publicity (50 subjects), price fairness negative publicity (50 subjects …), and combined negative publicity, in this case exposing subjects to all previously mentioned negative brand messages (50 …
