Shabbir, Haseeb; Hyman, Michael; Reast, Jon; … - In: Journal of Business Ethics 123 (2014) 3, pp. 421-436
Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem … indicate (1) subtle racially biased imagery now supersedes overt forms, and (2) the most popular ad appeals often mask negative … stereotypes. Implications for public policy and advertisers, as well as recommendations for future research, are discussed …