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Year of publication
Subject
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Brand 2 Brand management 2 Consumer behaviour 2 Konsumentenverhalten 2 Markenartikel 2 Markenführung 2 Product quality 2 Produktqualität 2 Theorie 2 Theory 2 collective labels 2 individual brands 2 nested names 2 producer heterogeneity 2 quality provision 2 Agribusiness 1 Agricultural and Food Policy 1 Community/Rural/Urban Development 1 Food Consumption/Nutrition/Food Safety 1 Labor and Human Capital 1 Nested names 1 consumers' awareness 1 consumers’ awareness 1 olive oil 1 valuation. 1
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Online availability
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Free 2 Undetermined 1
Type of publication
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Book / Working Paper 2 Article 1
Type of publication (narrower categories)
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Arbeitspapier 1 Article in journal 1 Aufsatz in Zeitschrift 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
Language
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English 2 Undetermined 1
Author
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Bouamra-Mechemache, Zohra 2 Yu, Jianyu 2 Zago, Angelo M. 2 Sottomayor, Miguel 1 Souza Monteiro, Diogo M. 1 Teixeira, Mario Sergio 1
Institution
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European Association of Agricultural Economists - EAAE 1
Published in...
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116th Seminar, October 27-30, 2010, Parma, Italy 1 American journal of agricultural economics 1 Working papers / TSE : WP 1
Source
All
ECONIS (ZBW) 2 RePEc 1
Showing 1 - 3 of 3
Cover Image
What's in a name? : information, heterogeneity, and quality in a theory of nested names
Yu, Jianyu; Bouamra-Mechemache, Zohra; Zago, Angelo M. - 2017
Persistent link: https://www.econbiz.de/10012267357
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Cover Image
What is in a Name? : information, heterogeneity, and quality in a theory of nested names
Yu, Jianyu; Bouamra-Mechemache, Zohra; Zago, Angelo M. - In: American journal of agricultural economics 100 (2018) 1, pp. 286-310
Persistent link: https://www.econbiz.de/10011959367
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Cover Image
Valuing nested names in the Portuguese olive oil market: An exploratory study
Sottomayor, Miguel; Souza Monteiro, Diogo M.; Teixeira, … - European Association of Agricultural Economists - EAAE - 2010
determine how consumers value these nested names or co-brands. We conducted a pilot survey on a convenience sample of 103 …
Persistent link: https://www.econbiz.de/10008693425
Saved in:
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