Huang, Dongling; Markovitch, Dmitri G.; Ying, Yuanping - In: European Journal of Marketing 51 (2017) 1, pp. 157-176
Purpose This paper aims to identify the effects of social learning and network externalities by conditioning on product … used econometric modeling approach. Findings It was found that both social learning and network externalities have … significant and comparable impacts on film choice. We show that the relative effects of network externalities and social learning …