Fjeldstad, Øystein; Moen, Espen R; Riis, Christian - C.E.P.R. Discussion Papers - 2010
Local network externalities are present when the utility of buying from a firm not only depends on the number of other … customers (global network externalities), but also on their identity and/or characteristics. We explore the consequences of … local network externalities within a framework where two firms compete offering differentiated products. We first show that …