Search Results - subject:"network overlap"

An advanced netnographic framework for analyzing brand community overlap conflicts in the phygital brand community (PBC) environment

Levy, Yann; Sabri, Ouidade - In: Qualitative market research : an international journal 27 (2024) 3, pp. 366-387

Persistent link: https://www.econbiz.de/10015324654

An advanced netnographic framework for analyzing brand community overlap conflicts in the phygital brand community (PBC) environment

Levy, Yann; Sabri, Ouidade - In: Qualitative Market Research: An International Journal 27 (2024) 3, pp. 366-387

Purpose This study aims to introduce and define the concept of phygital brand community (PBC). It discusses the potential conflicts that can arise from engaging in multiple PBCs and propose an enriched netnographic methodological approach to explore the role of PBC engagement overlap and its...

Persistent link: https://www.econbiz.de/10015355077

Effects of employee identity salience on content sharing in social networks

Zhang, Xueting; Tang, Ya; Chen, Man; Wang, Feng - In: Marketing intelligence & planning 40 (2022) 1, pp. 89-104

Persistent link: https://www.econbiz.de/10013172908

Network overlap and content sharing on social media platforms

Peng, Jing; Agarwal, Ashish; Hosanagar, Kartik; … - In: Journal of marketing research : JMR 55 (2018) 4, pp. 571-585

Persistent link: https://www.econbiz.de/10011912735

Synergistic effects of relationship managers' social networks on sales performance

Gonzalez, Gabriel R.; Claro, Danny Pimentel; Palmatier, … - In: Journal of marketing 78 (2014) 1, pp. 76-94

Persistent link: https://www.econbiz.de/10010250068