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  • Search: subject:"neurofeedbacks tools"
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Brand 1 Brand management 1 Cognition 1 Consumer behaviour 1 Decision 1 EEG 1 Emotion 1 Entscheidung 1 Kognition 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Neuromarketing 1 Neuroscience 1 Neurowissenschaften 1 affective response 1 brain 1 brand 1 cognitive response 1 consumer behaviour 1 decision-making 1 electrical pulses 1 electroencephalography 1 fRMI 1 mental response 1 neurofeedbacks tools 1 neuromarketing 1 neurons 1 preferences 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Giraldi, Janaina de Moura Engracia 1 Oliveira, Jorge Henrique Caldeira de 1 Pagan, Karina Munari 1 Pagan, Natália Munari 1
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International journal of business forecasting and marketing intelligence : IJBFMI 1
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ECONIS (ZBW) 1
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Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299
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