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Search: subject:"new media"
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New media
37
new media
28
Social Web
25
Social web
25
Internet marketing
17
Online-Marketing
16
Media industries
13
Mediensektor
13
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12
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9
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6
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5
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5
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5
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4
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4
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4
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3
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3
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3
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3
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3
Digitalisierung
3
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3
ICT
3
Information asymmetry
3
Information technology
3
Market orientation
3
Marketing strategy
3
Media business models
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Chakravorty, Devarpan
2
Chipp, Kerry Fiona
2
Fraser, Iain Simon
2
Fraser, Peter James
2
Li, Benqian
2
Olaniran, Bolanle A.
2
Rickett, Laura K.
2
Zhou, Dong
2
Angela Chang, Chiu‐chi
1
BADER, Simona
1
BECKMAN, James
1
Backlund, Ann-Katrin
1
Baek, Heon
1
Barrett, Ashley K.
1
Bartosik-Purgat, Małgorzata
1
Basile, Gianpaolo
1
Baumol, William J.
1
Bednarz, Joanna
1
Bektaş Durmuş, Sevil
1
Bernhardt, Jay M.
1
Biswas, Abhijit
1
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1
Brummelhuis, Lieke L. ten
1
Casais, Beatriz
1
Chaminade, Cristina
1
Chang, Jiyoon
1
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1
Chen, Shou
1
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1
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1
DUMINICĂ, Delia
1
Daellenbach, Kate
1
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1
Deng, Yuxia
1
Dick, Bob
1
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1
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1
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1
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Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication
5
American Journal of Business
3
Journal of marketing management : MM
3
Contemporary issues in business economics and finance
2
Energy economics
2
European Sport management quarterly : ESMQ
2
Industry and innovation
2
International Journal of Sports Marketing and Sponsorship
2
Pacific-Basin finance journal
2
Prometheus
2
Strategic Direction
2
American journal of business : applying research to practice ; AJB
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arts and the Market
1
Arts and the market
1
Asia Pacific Journal of Marketing and Logistics
1
Asian international studies review
1
Business horizons
1
Business strategy and the environment
1
China Agricultural Economic Review
1
China agricultural economic review : publ. in association with the China Agricultural University
1
Collection and Curation
1
ESPERIENZE D'IMPRESA
1
Handbook of the economics of art and culture : volume 1
1
International Journal of Action Research
1
International Journal of Information Systems and Social Change (IJISSC)
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Pluralism and Economics Education
1
International Journal of Privacy and Health Information Management (IJPHIM)
1
International Journal of Reliable and Quality E-Healthcare (IJRQEH)
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of entrepreneurial behavior & research
1
International journal of information technology and management : IJITM
1
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
1
International journal of technology management : IJTM
1
International review of economics & finance : IREF
1
International review on public and non-profit marketing
1
Journal of Communication Management
1
Journal of Consumer Marketing
1
Journal of Documentation
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ECONIS (ZBW)
51
Other ZBW resources
21
RePEc
17
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1
New
media
environment, green technological innovation and corporate productivity : evidence from listed companies in China
Sun, Jianhua
;
Hou, Shaobo
;
Deng, Yuxia
;
Li, Huaicheng
- In:
Energy economics
131
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015045189
Saved in:
2
The impact of
new
media
technologies on persuasive communication in the time of global crisis
Ghofrani, Talayeh
- In:
International journal of technology management : IJTM
94
(
2024
)
3/4
,
pp. 419-435
Persistent link: https://www.econbiz.de/10015062651
Saved in:
3
Gen Z's engagement with the metaverse : mediated role of symbolic gratification and desired enhancement of reality and moderated role of gender
Kathuria, Vinish
- In:
Metamorphosis : a journal of management research
22
(
2023
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10014584368
Saved in:
4
Application of a multi-channel attention mechanism in text classification of
new
media
Wang, Weixian
- In:
International journal of information technology and …
22
(
2023
)
3/4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10014319392
Saved in:
5
New
media
environment, environmental regulation and corporate green technology innovation : evidence from China
Li, Zhenghui
;
Huang, Zimei
;
Su, Yaya
- In:
Energy economics
119
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014280155
Saved in:
6
Institutional pressures and proactive environmental strategy : the mediating effect of top managerial environment attitude and the moderating effect of
new
media
pressure
Li, Xiaocui
;
Wang, Nengmin
;
Jiang, Bin
;
Jia, Tao
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6106-6123
Persistent link: https://www.econbiz.de/10014466918
Saved in:
7
Changes in user experience and satisfaction as media technology evolves : the reciprocal relationship between video games and video game-related media
Chang, Jiyoon
;
Lee, Daeho
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013252573
Saved in:
8
New-media
advertising and retail platform openness
Chen, Jianqing
;
Guo, Zhiling
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 431-456
Persistent link: https://www.econbiz.de/10013286234
Saved in:
9
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
10
New
media
marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
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