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~subject:"Marketing management"
~subject:"New media"
~type:"article"
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Marketing management
New media
new media
60
Social Web
39
Social web
39
Internet marketing
25
Online-Marketing
25
Media industries
21
Mediensektor
21
Communication media
19
Kommunikationsmedien
19
Internet
15
Consumer behaviour
13
Konsumentenverhalten
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social media
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Marketingmanagement
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China
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4
Innovation management
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4
Markenführung
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Marketing
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Sportmarketing
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Biswas, Abhijit
2
Song, Ji Hee
2
Wydick, Bruce
2
Amin, Salman
1
BADER, Simona
1
Baek, Heon
1
Bektaş Durmuş, Sevil
1
Casais, Beatriz
1
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Chipp, Kerry Fiona
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1
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1
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1
Felix, Reto
1
Fraser, Iain Simon
1
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1
Gao, Ya
1
Gardner, Jacob
1
Gentry, James K.
1
Guldi, Melanie
1
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Huang, Yunchu
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Kim, Han Soo
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1
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1
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1
Kostala, Eleni
1
Lau, Man-Lui
1
Lau, Man-lui
1
Lee, Daeho
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Lee, Jong-Ho
1
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Business horizons
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Pacific-Basin finance journal
2
Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication
2
Technological forecasting & social change : an international journal
2
American Journal of Business
1
American journal of business : applying research to practice ; AJB
1
Arts and the market
1
Asian Journal of Empirical Research
1
Contemporary issues in business economics and finance
1
International Journal of Education and Practice
1
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
1
International review of economics & finance : IREF
1
International review on public and non-profit marketing
1
Journal of Industry, Competition and Trade
1
Journal of business research : JBR
1
Journal of communication management : an international journal
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of industry, competition and trade
1
Journal of population economics
1
Marketing Letters
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Scandinavian journal of management
1
Service business
1
Sport management review
1
Telecommunications Policy
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The journal of product & brand management
1
Virtual workers and the global labour market
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
30
RePEc
8
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1
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10
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38
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Date (oldest first)
1
The role of different information sources in information spread : evidence from three media channels in China
Wu, Chunying
;
Xiong, Xiong
;
Gao, Ya
- In:
International review of economics & finance : IREF
80
(
2022
),
pp. 327-341
Persistent link: https://www.econbiz.de/10013342045
Saved in:
2
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
3
Changes in user experience and satisfaction as media technology evolves : the reciprocal relationship between video games and video game-related media
Chang, Jiyoon
;
Lee, Daeho
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013252573
Saved in:
4
FinTech innovation regulation based on reputation theory with the participation of
new
media
Zhou, Xi
;
Chen, Shou
- In:
Pacific-Basin finance journal
67
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013258183
Saved in:
5
Online behavioral targeting : are knowledgeable consumers willing to sell their privacy?
Li, Herman
;
Nill, Alexander F.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 723-745
Persistent link: https://www.econbiz.de/10012392358
Saved in:
6
Viewing sports online together? : psychological consequences on social live streaming service usage
Kim, Han Soo
;
Kim, Minjung
- In:
Sport management review
23
(
2020
)
5
,
pp. 869-882
Persistent link: https://www.econbiz.de/10012421860
Saved in:
7
The crowdsourcing concept as a
new
media
application
Bektaş Durmuş, Sevil
- In:
Contemporary issues in business economics and finance
,
(pp. 123-134)
.
2020
Persistent link: https://www.econbiz.de/10012313167
Saved in:
8
How marketing shapes the behaviour of culture participants
Sobocińska, Magdalena
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 281-298)
.
2020
Persistent link: https://www.econbiz.de/10012250645
Saved in:
9
Corporate social responsibility reporting in the online news letters of ExxonMobil and SPDC in Nigeria
Dikeocha, Chijioke
- In:
International journal of sustainable entrepreneurship …
4
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012064116
Saved in:
10
"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance
Casais, Beatriz
;
Sousa, Bruno
- In:
World review of entrepreneurship, management and …
15
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012027564
Saved in:
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