Li Xiaoqin, Lisa; Gong, Xiaojing - 2018
media. These traditional media organizations have been exploring ways to innovate and converge with new media. From 2014 to … observation, this study examines the process of establishing a new media business model aiming at sustainable profitability. It is … profitability; and cross-media editorial operation may have an adverse impact. From the perspective of new media attention economy …