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subject:"new product development"
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Initiation, marketing and branding of smart city projects : a study of decision processes
Vijaygopal, Rohini
;
Bennett, Roger
;
Savani, Sharmila
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1833-1861
Persistent link: https://www.econbiz.de/10014450146
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