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  • Search: subject:"news context"
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Subject
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Advertising effects 1 American brands 1 Brand 1 Brand image 1 Brand management 1 China 1 Consumer behaviour 1 Designation of origin 1 Herkunftsbezeichnung 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Markenimage 1 Werbewirkung 1 brand attitude 1 news context 1 priming effect 1
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Type of publication
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Gao, Zhihong 1 Li, Na 1
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Journal of Asia Pacific business 1
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ECONIS (ZBW) 1
Showing 1 - 1 of 1
Did you mean: subject:"news content" (14 results)
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The priming effect of news context on Chinese attitudes toward foreign brands
Gao, Zhihong; Li, Na - In: Journal of Asia Pacific business 14 (2013) 4, pp. 268-286
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