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Search: subject:"normative appeals"
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Consumer behaviour
7
Konsumentenverhalten
7
Normative appeals
7
Behavioral economics
3
Environmental consciousness
3
Social norm
3
Soziale Norm
3
Umweltbewusstsein
3
Verhaltensökonomik
3
Advertising effects
2
Experiment
2
Personality psychology
2
Persönlichkeitspsychologie
2
Psychological reactance
2
Self-construal
2
Werbewirkung
2
Access-based services
1
Advertising
1
Advertising orientations
1
Affective priming
1
Anreiz
1
Attitude
1
Bed linen
1
Benefits
1
Beziehungsmarketing
1
COVID-19
1
Cognition
1
Collective action
1
Collective self
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer misbehavior
1
Customer satisfaction
1
Descriptive norms
1
Emotion
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Energieeinsparung
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Energiekonsum
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Energy conservation
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English
9
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Aguiar-Quintana, J. Teresa
1
Araña, Jorge E.
1
Chen, Kay-Yut
1
Chrysochou, Polymeros
1
Chu, Guangzhi
1
Ding, Jia
1
Font, Xavier
1
Gössling, Stefan
1
Herdeman, Gerben
1
Jiang, Kan
1
Kang, Gi Won
1
Kavvouris, Christos
1
Ko, Jae Youn
1
Lang, Yan
1
Mo, Silan
1
Nawjin, Jeroen
1
Pellerano, Jose A.
1
Piao, Zhenxian Zoey
1
Pieper, Nadine
1
Price, Michael Keith
1
Puller, Steven L.
1
Qin, Meilian
1
Sanchez, Gonzalo E.
1
Thøgersen, John
1
Wang, Jingguo
1
Woisetschläger, David
1
Ying, Ming
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Journal of business research : JBR
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1
International journal of hospitality management
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
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1
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9
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1
Customer misbehavior in access-based mobility services : an examination of prevention strategies
Pieper, Nadine
;
Woisetschläger, David
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541887
Saved in:
2
Descriptive or injunctive? : the effect of sustainable
normative
appeals
and advertising orientations on environmentally responsible consumption behavior in a collective action per...
Jiang, Kan
;
Mo, Silan
;
Qin, Meilian
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015101943
Saved in:
3
The impact of
normative
appeals
and affective priming on public service announcements (PSAs) : a moderating role of self-construals
Ding, Jia
;
Ying, Ming
;
Chu, Guangzhi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 496-511
Persistent link: https://www.econbiz.de/10014486753
Saved in:
4
Coping with digital extortion : an experimental study of benefit appeals and
normative
appeals
Chen, Kay-Yut
;
Wang, Jingguo
;
Lang, Yan
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5269-5286
Persistent link: https://www.econbiz.de/10013369304
Saved in:
5
Descriptive or injunctive : how do restaurant customers react to the guidelines of COVID-19 prevention measures? : the role of psychological reactance
Kang, Gi Won
;
Piao, Zhenxian Zoey
;
Ko, Jae Youn
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012547996
Saved in:
6
"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental
normative
appeals
Kavvouris, Christos
;
Chrysochou, Polymeros
;
Thøgersen, John
- In:
Journal of business research : JBR
113
(
2020
),
pp. 257-265
Persistent link: https://www.econbiz.de/10012230483
Saved in:
7
Towel reuse in hotels : importance of normative appeal designs
Gössling, Stefan
;
Araña, Jorge E.
;
Aguiar-Quintana, …
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 273-283
Persistent link: https://www.econbiz.de/10011949663
Saved in:
8
Do extrinsic incentives undermine social norms? : evidence from a field experiment in energy conservation
Pellerano, Jose A.
;
Price, Michael Keith
;
Puller, Steven L.
- In:
Environmental & resource economics : the official …
67
(
2017
)
3
,
pp. 413-428
Persistent link: https://www.econbiz.de/10011760430
Saved in:
9
The power of persuasive communication to influence sustainable holiday choices : appealing to self-benefits and norms
Herdeman, Gerben
;
Font, Xavier
;
Nawjin, Jeroen
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 484-493
Persistent link: https://www.econbiz.de/10011643234
Saved in:
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