We conduct a field experiment studying how financial incentives for achieving specific course grades affect university students, whether effects vary by ability, and whether allowing students to choose their goals improves outcomes. We find that incentives negatively affect performance,...

In the current disruptive business landscape, there is a disconnect between the practical traction of digital revolution approaches and their academic rigour, exacerbated by a lack of collaboration between practitioners and academics. In this study, this issue is addressed by systematically...