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  • Search: subject:"objective warranty knowledge"
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Brand image 1 Consumer behaviour 1 Country image 1 Designation of origin 1 Garantie 1 Herkunftsbezeichnung 1 International marketing 1 Internationales Marketing 1 Knowledge 1 Knowledge management 1 Konsumentenverhalten 1 Markenimage 1 Warranty 1 Wissen 1 Wissensmanagement 1 brand image 1 objective warranty knowledge 1 purchase intentions 1 subjective warranty knowledge 1
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CC license 1 Free 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Huruta, Andrian Dolfriandra 1 Krista, Cara Edo 1 Nugraha, Albert Kriestian Novi Adhi 1
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Cogent business & management 1
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ECONIS (ZBW) 1
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The effect of country image, brand image, and warranty knowledge on car purchase intentions : a comparison of use situations
Nugraha, Albert Kriestian Novi Adhi; Krista, Cara Edo; … - In: Cogent business & management 11 (2024) 1, pp. 1-16
Country image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study examines the effects of these three variables on the purchase intentions of a car as a high-involvement product with high-risk attributes. This study investigates the role of consumer...
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