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Close enough? : a large-scale exploration of non-experimental approaches to advertising measurement

Gordon, Brett R.; Moakler, Robert; Zettelmeyer, Florian - In: Marketing science 42 (2023) 4, pp. 768-793

Persistent link: https://www.econbiz.de/10014317642

A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook

Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science 38 (2019) 2, pp. 193-225

Persistent link: https://www.econbiz.de/10012022536

Career counseling meets motivational interviewing : a sequential analysis of dynamic counselor-client interactions

Klonek, Florian E.; Wunderlich, Elisabeth; Spurk, Daniel; … - In: Journal of vocational behavior 94 (2016), pp. 28-38

Persistent link: https://www.econbiz.de/10011495475

Examining implementer fidelity: conceptualising and measuring adherence and competence

Cross, Wendi; West, Jennifer - In: Journal of Children's Services 6 (2011) 1, pp. 18-33

The positive outcomes demonstrated in programme efficacy trials and the apparent ineffectiveness of programmes in community settings have prompted investigators and practitioners to examine implementation fidelity. Critically important, but often overlooked, are the implementers who deliver...

Persistent link: https://www.econbiz.de/10014852659

Access to reality: observations on observational methods

Gummesson, Evert - In: Qualitative Market Research: An International Journal 10 (2007) 2, pp. 130-134

Purpose – To bring to the fore, the importance of observational methods in research in marketing. Design … called for. Research limitations/implications – Recommended use of more observational methods among researchers in marketing …. Practical implications – Closer access to marketing reality provided by observational methods can offer practitioners better …

Persistent link: https://www.econbiz.de/10014987156