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  • Search: subject:"offer segmentation"
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challenges 1 offer segmentation 1 tour operators 1 tourism 1
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Article 1
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Gilet, Sztruten Gina 1 Raluca, Dridea Catrinel 1 Stefania, Murgoci Cristiana 1
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Romanian Economic Business Review 1
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RePEc 1
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THE CHALLENGES OF TOUR OPERATORS FACING THE PROMOTION OF ROMANIAN DESTINATIONS
Raluca, Dridea Catrinel; Gilet, Sztruten Gina; … - In: Romanian Economic Business Review 8 (2013) 4.1, pp. 317-326
The development of tourism has been influenced by the general breakthrough in engineering, technology, and telecommunication and so on. As a result, the tourism activity has permanently adapted to different stimuli, such aspects determining major challenges for all its participants. This paper...
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