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Search: subject:"omnichannel operation"
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Multichannel strategy
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Channel switching
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Coupon promotion
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Supply chain
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inventory
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Li, Zonghuo
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Guan, Xu
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IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society
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International journal of production economics
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ECONIS (ZBW)
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Integrative strategies for omnichannel order fulfillment with risk aversion
Li, Zonghuo
;
Wang, Junjin
;
Liu, Jiaguo
- In:
IEEE transactions on engineering management : EM ; a …
71
(
2024
),
pp. 2729-2743
Persistent link: https://www.econbiz.de/10015405842
Saved in:
2
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
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