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Search: subject:"omnichannel shopping"
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Consumer behaviour
8
Konsumentenverhalten
8
Multichannel strategy
8
Multikanalvertrieb
8
Online retailing
6
Online-Handel
6
Beziehungsmarketing
4
Customer satisfaction
4
Kundenzufriedenheit
4
Relationship marketing
4
Einzelhandel
3
Omnichannel shopping
3
Retail trade
3
Continuance intention
2
Perceived value
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Artificial intelligence
1
Consumer attitudes
1
Customer citizenship behaviour
1
Customer integration
1
Customer value
1
Data protection
1
Datenschutz
1
Distribution channel
1
Fashion
1
Kundenintegration
1
Kundenwert
1
Künstliche Intelligenz
1
Mode
1
Multimedia
1
Omni-channel fashion retailing
1
Omnichannel integration
1
Omnichannel seamless experience
1
Omnichannel shopping experience
1
Omnichannel shopping habit
1
Omnichannel shopping journey
1
Omnichannel usage
1
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Article
8
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English
8
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Chang, Yaping
3
Fatima, Johra Kayeser
2
Geng, Lixiao
2
Li, Jingwen
2
Sharma, Neeru
2
Alanadoly, Alshaimaa Bahgat
1
Amin, Sabreena Zoha
1
Chang, Ya Ping
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
Loiza-Maya, Ruben
1
Sharma, Shveta
1
Smith, Michael S.
1
Suha Fouad Salem
1
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Journal of retailing and consumer services
2
Baltic journal of management : BJM
1
International journal of consumer studies
1
International journal of retail and distribution management
1
Journal of marketing research
1
Spanish journal of marketing
1
The journal of services marketing
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ECONIS (ZBW)
8
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1
Driving customer engagement and citizenship behaviour in omnichannel retailing : evidence from the fashion sector
Suha Fouad Salem
;
Alanadoly, Alshaimaa Bahgat
- In:
Spanish journal of marketing
28
(
2024
)
1
,
pp. 98-122
Persistent link: https://www.econbiz.de/10015190165
Saved in:
2
Influence of perceived value on omnichannel usage : Mediating and moderating roles of the
omnichannel
shopping
habit
Sharma, Neeru
;
Fatima, Johra Kayeser
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462182
Saved in:
3
The influence of seamless shopping experience on customers' word of mouth on social media
Li, Jingwen
;
Chang, Yaping
- In:
The journal of services marketing
38
(
2024
)
5
,
pp. 578-600
Persistent link: https://www.econbiz.de/10015110362
Saved in:
4
Omnichannel
shopping
habit development
Sharma, Neeru
;
Fatima, Johra Kayeser
;
Sharma, Shveta
; …
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014576018
Saved in:
5
The effects of utilitarian value on omnichannel continuance intention : the moderating role of product involvement
Geng, Lixiao
;
Chang, Yaping
- In:
Baltic journal of management : BJM
17
(
2022
)
4
,
pp. 484-500
Persistent link: https://www.econbiz.de/10013363435
Saved in:
6
Planned or unplanned purchases? : the effects of perceived values on omnichannel continuance intention
Chang, Yaping
;
Geng, Lixiao
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1535-1551
Persistent link: https://www.econbiz.de/10013407456
Saved in:
7
Seamless experience in the context of
omnichannel
shopping
: scale development and empirical validation
Chang, Ya Ping
;
Li, Jingwen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209581
Saved in:
8
Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
Saved in:
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