Scelles, Nicolas; Helleu, Boris; Durand, Christophe; … - In: International Journal of Financial Studies : open … 5 (2017) 4, pp. 1-19
The aim of this article is to investigate the explanatory variables of the number of Facebook fans and Twitter followers for professional sports clubs based on the financial value literature. Such explanatory variables are related to local market conditions and on-field and off-field...
