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Digital revolution
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exploratory factor analysis
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integrated marketing communication
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managerial and organizational issues
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non-hierarchical cluster analysis
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online and offline integration
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International journal of advertising : the review of marketing communications
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Managerial and organizational perspectives on online-offline integration within integrated marketing communication : toward a holistic conceptual framework
Vernuccio, Maria
;
Cesareo, Ludovica
;
Pastore, Alberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 519-540
Persistent link: https://www.econbiz.de/10013209360
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