Pahlavanyali, Nariman; Momeni, Seyyed Mohammad Hossein - In: International Journal of Online Marketing (IJOM) 6 (2016) 1, pp. 34-53
E-commerce is an emerging market and a developing research field in Iran. The main factors influencing the Iranian consumer's intention towards shopping apparels online are of utmost importance, which the authors are aimed to study. The framework developed for accomplishing this task is created...