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Consumer behaviour 1 Emotion 1 Internet marketing 1 Konsumentenverhalten 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Social Web 1 Social media firestorms 1 Social web 1 comment purpose 1 comment tone 1 mixed-method research 1 online anger 1 online comments 1 online empathy 1 toxic comments 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Dennis, Alan 1 Matook, Sabine 1 Wang, Yazhu Maggie 1
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Journal of management information systems : JMIS 1
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User comments in social media firestorms : a mixed-method study of purpose, tone, and motivation
Matook, Sabine; Dennis, Alan; Wang, Yazhu Maggie - In: Journal of management information systems : JMIS 39 (2022) 3, pp. 673-705
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