Search Results - subject:"online interactivity"

Impact of product vs brand storytelling on online customer experience

Garczarek-Bak, Urszula; Szymkowiak, Andrzej; Jaks, Zuzanna - In: International journal of wine business research 36 (2024) 3, pp. 370-405

Persistent link: https://www.econbiz.de/10015326960

Scenario building in an interactive environment and online communication

Retek, Mihaly - In: Technological forecasting & social change : an … 162 (2021), pp. 1-16

Persistent link: https://www.econbiz.de/10012665171

The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community

Shen, Han; Wu, Luorong; Yi, Sitong; Xue, Lan - In: Journal of travel and tourism marketing 37 (2020) 4, pp. 418-428

Persistent link: https://www.econbiz.de/10012289345

Standardization or Adaptation in Cosmetics Websites Marketing? An Empirical Study

Constantinescu-Dobra, Anca - In: CES Working Papers 3 (2011) 2, pp. 215-236

The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to internationalizing their business. This study focuses on the international opportunities that are present within the European markets. The paper aims at identifying the degree of websites...

Persistent link: https://www.econbiz.de/10012016954

The value of social presence in mobile communications

Song, Ji Hee; Hollenbeck, Candice R. - In: The service industries journal 35 (2015) 11/12, pp. 611-632

Persistent link: https://www.econbiz.de/10011401720

Perceived deception in online auctions : antecedents and consequences

Fang, Yu-Hui; Li, Chia-Ying - In: Human systems management : HSM 33 (2014) 4, pp. 181-197

Persistent link: https://www.econbiz.de/10010472700

STANDARDIZATION OR ADAPTATION IN COSMETICS WEBSITES MARKETING ? AN EMPIRICAL STUDY

Constantinescu-Dobra, Anca - In: CES Working Papers 3(2) (2011) June, pp. 215-215

Persistent link: https://www.econbiz.de/10009207448