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Search: subject:"online support group"
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Buddies as in-group influencers in online support groups : a social network analysis of processes and outcomes
Esmaeeli, Ali
;
Pechmann, Cornelia
;
Prochaska, Judith
- In:
Journal of interactive marketing
57
(
2022
)
2
,
pp. 198-211
Persistent link: https://www.econbiz.de/10015424169
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2
Empowered and knowledgeable health consumers : the impact of online support groups on the doctor-patient relationship
Loane, Susan Stewart
;
D'Alessandro, Steven
- In:
Australasian marketing journal
22
(
2014
)
3
,
pp. 238-245
Persistent link: https://www.econbiz.de/10010427957
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