Tsai, Chia-Wen; Chen, Yi-Fen; Ann, Yu-Fu - In: International Journal of Information Communication … 10 (2018) 1, pp. 1-16
This article examines social network centralities to identify peer group's opinion leader with the aim of determining … whether an opinion leader and perceived value influence purchase intention in the field of paid mobile apps. Social network … and the group's opinion leader on purchase intention, the results showed that consumer purchase intention is positively …