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~person:"Cheng, Colin C. J."
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Cheng, Colin C. J.
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Brand equity and the exacerbating factors of product innovation failure evaluations : a communication effect perspective
Liao, Shuling
;
Cheng, Colin C. J.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2919-2925
Persistent link: https://www.econbiz.de/10010235274
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