Search Results - subject:"order of entry effect"

The existence of double jeopardy within the order of entry effect

Wilkie, Dean C. H.; Johnson, Lester W. - In: Journal of strategic marketing 25 (2017) 4, pp. 334-341

Persistent link: https://www.econbiz.de/10011871392

Is there a negative relationship between the order-of-brand entry and market share?

Wilkie, Dean C. H.; Johnson, Lester W. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 211-222

Persistent link: https://www.econbiz.de/10011486450

Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages

Huff, Lenard C.; Robinson, William T. - In: Management Science 40 (1994) 10, pp. 1370-1377

Research has established that for surviving brands, market pioneers have a higher average market share than later entrants. By moving first, market pioneers often develop sustainable market share advantages. Longer leadtime, which is the time between entries, should increase these pioneer...

Persistent link: https://www.econbiz.de/10009197389