Student, Adriana Pau Ph. D - In: Annals of University of Craiova - Economic Sciences Series 2 (2011) 39, pp. 151-155
orientation towards innovation at organisational level. Identifying the needs and desires of a customer and delivering products … and orientation towards innovation are not incompatible; the important thing is that the organisations should be able to … correctly appreciate the extent of their orientation in both directions. The orientation towards innovation has the potential of …